(to)scale is a creative studio and platform helping emerging creatives thrive and brands communicate with simple storytelling

Why simplify storytelling?

Everything I do is rooted in learning, transparency, and wellbeing, because great design isn’t just about what we make, it’s about the people and stories behind it.

Through my studio, I offer visual, graphic and media communication services from brand development to digital campaign.

I work with brands, practices, and creatives to transform complex ideas into compelling narratives.

Tilted view of multiple presentation slides including titles such as Introduction, References, Thank you., and Presentation Template with text blocks and an image of an indoor setting.Flyer for Festival Future event on 14-15 March 2025 showing people collaborating on a wooden architectural model.Mobile screen showing People+Practice services with sections labeled People, Plus, and Practice, and text about aligning purpose with performance to create resilient studios.
Communication Services
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01 Brand

Two embossed business cards with 'STUDIO AUREI' text; one card is white with an email address beneath the logo, the other is brown without additional text.

Brand related services include various levels of design, strategy and full toolkit as well as presentation design, illustrations, icon systems and additional stationary.

02 Visual

Two-part graphic: left side shows stone traditional architecture with text about preferring it; right side shows a heart-shaped pink plate with a heart-shaped fried egg and software logos, caption about architecture students spending on software subscriptions.

Visual ad-hoc services include marketing collateral, visual identity, social content and digital media templates. I can also develop print & publications such as brochures or zines.

03 Media

Open booklet showing a summary of 2023-24 achievements on the left page and a net zero pathways graph on the right page.

A range of media services such as newsletter design, event coordination, workshop facilitation, plus video campaigns, user generated content and responsive website design & development.

Testimonial
Soft words, strong impact
Open Studio - Sana

Charles, Managing Director at GPAD

“Sana brought a great energy to our session. She knows her subject and communicates it in an engaging way.

The presentation was informative and gave practical tools that could be tested and utilised.

The whole studio was asking questions and enjoying learning about how they can develop their personal brand.”

Past Clients
Union Bank logo with stylized interlocking shapes forming the word UNION.Text logo reading 'BEYOND the BOX' with 'BEYOND' and 'BOX' in bold uppercase and 'the' in italic lowercase.
Text on a dark red background stating the mission of People Plus Practice to help firms align purpose with performance, creating resilient studios where great design and great culture are inseparable, with decorative design elements and close-up images of seed pods.
Projects
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Graduate Showcase

For the Festival of the Future curated by Beyond the Box and hosted at the RIBA, we shone the spotlight on 5 inter-disciplinary creatives from under-represented backgrounds who showcased their architectural and design work alongside a self-curated ‘desk’ which gave viewers an insight into their creative process and interests. This project was in an effort to highlight emerging talents and invite industry professionals for a night of inspiring conversation and networking.

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Festival of the Future

The Festival of the Future was a two-day event organized by Beyond the Box CIC and the Royal Institute of British Architects (RIBA) on March 14-15, 2025, at RIBA's London headquarters to inspire the next generation of architects and built environment professionals. It featured workshops, talks, and hands-on activities for young people, designed to showcase diverse career paths and make the industry more accessible. More than 2,000 young visitors attended, and the event brought together over 20 practices and organizations.

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What Makes a Space Nigerian

The exhibition, What makes a space Nigerian? interrogates the key components of the Nigerian cultures and histories that define the spaces we inhabit. For this project, I developed two presentation templates, building on the existing brand identity of WMASN, including a logo and colour palette. Whilst the client wanted future documents to feel bespoke, a streamlined approach to the brand stationary was needed to ensure a cohesive outlook.

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Studio Aurei

For this new brand, I developed a strong visual identity, including a typemark, logo, colour palette, pattern and social media mockups. The scope for this project also included consumer research, competitor analysis and an ideal customer profile. This research was vital in crafting a brand that spoke to the high-end clientele and stood out amongst competitors.

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Roohmani Interiors

For this project, I was commissioned to develop an updated presentation design for their clientele that reflects the Mughal heritage aspects of the prand.

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New Pairideza

New Pairideza is an imagined, self-sustaining city inspired by the concept of paradise gardens (Charbaghs) from the Mughal empire. The charbagh of paradise, Pairideza, looks to resolve modern-day climate issues which are becoming increasingly popular in society. In order to design a community and city which enhances the spatial experience of man with nature, the garden utilises concepts used in carpet construction.

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Raw, Medium & Well Done

The basis of this thesis explores the characteristics of food spaces through a shared analogy of the terms raw, medium, and well-done. The terms refer to various levels of spaces ranging from local takeaways to fine-dining restaurants and are explored through a first-hand critical investigation. These ‘third places’ (Oldenburg, 2005) offer an environment in which authentic food is eaten, cooked, and shared, but importantly, ones that serve as a cultural anchor for migrants in a diverse city such as London.

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Burslem Basilica

The British High Street is dead. Burslem Basilica is a sustainably-forward architecture that will bring a new meaning to the high street typology. Key spaces such as the Supermarket LARP arena as well as the Garden of Eat’n food court are central to the programme, reviving a sense of community in what is known as ‘Britain’s most depressing High Street’. Created by recycling shopping related objects such as trolleys, baskets and shutters into structural material.

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Vietnamese Modular Community

The mixed-use building features commercial space on the ground floor, followed by vertical domestic spaces with a inside-out approach to services, creating a unique envelope for the building. Developed for the local, immigrant Vietnamese community in Hoxton, this poject explores ways of consolidating living, working and socialising in one space.

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Get in touch

If you would like to talk about your upcoming project, brand or campaign, book a discovery call with me to find out about my process, fees and availability.