(to)scale

is a creative studio and

platform helping emerging creatives

thrive and brands communicate

with simple storytelling

Why simplify storytelling?

Everything I do is rooted in learning, transparency, and wellbeing, because great design isn’t just about what we make, it’s about the people and stories behind it.

Through my studio, I offer visual, graphic and media communication services from brand development to digital campaign.

I work with brands, practices, and creatives to transform complex ideas into compelling narratives.

Communication Services
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01 Brand

Brand related services include various levels of design, strategy and full toolkit as well as presentation design, illustrations, icon systems and additional stationary.

02 Visual

Visual ad-hoc services include marketing collateral, visual identity, social content and digital media templates. I can also develop print & publications such as brochures or zines.

03 Media

A range of media services such as newsletter design, event coordination, workshop facilitation, plus video campaigns, user generated content and responsive website design & development.

Testimonial
Soft words, strong impact
Open Studio - Sana

Charles, Managing Director at GPAD

“Sana brought a great energy to our session. She knows her subject and communicates it in an engaging way.

The presentation was informative and gave practical tools that could be tested and utilised.

The whole studio was asking questions and enjoying learning about how they can develop their personal brand.”

Past Clients
Projects
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Graduate Showcase

For the Festival of the Future, we shone spotlight on 5 inter-disciplinary creatives from under-represented backgrounds who showcased their architectural work alongside a self-curated ‘desk’ which gave viewers an insight into their creative process and interests.

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Festival of the Future

The Festival of the Future was a first-of-its-kind initiative designed to showcase the diverse pathways into careers within the built environment.

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What Makes a Space Nigerian

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Studio Aurei

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Roohmani

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New Pairideza

New Pairideza is an imagined, self-sustaining city inspired by the concept of paradise gardens (Charbaghs) from the Mughal empire. The charbagh of paradise, Pairideza, looks to resolve modern-day climate issues which are becoming increasingly popular in society. In order to design a community and city which enhances the spatial experience of man with nature, the garden utilises concepts used in carpet construction.

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Raw, Medium & Well Done

The basis of this thesis explores the characteristics of food spaces through a shared analogy of the terms raw, medium, and well-done. The terms refer to various levels of spaces ranging from local takeaways to fine-dining restaurants and are explored through a first-hand critical investigation. These ‘third places’ (Oldenburg, 2005) offer an environment in which authentic food is eaten, cooked, and shared, but importantly, ones that serve as a cultural anchor for migrants in a diverse city such as London.

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Burslem Basilica

The British High Street is dead. Burslem Basilica is a sustainably-forward architecture that will bring a new meaning to the high street typology. Key spaces such as the Supermarket LARP arena as well as the Garden of Eat’n food court are central to the programme, reviving a sense of community in what is known as ‘Britain’s most depressing High Street’. Created by recycling shopping related objects such as trolleys, baskets and shutters into structural material.

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Vietnamese Modular Community

The mixed-use building features commercial space on the ground floor, followed by vertical domestic spaces with a inside-out approach to services, creating a unique envelope for the building.

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