Atelite Design
Developing a content strategy for an up and coming product design studio and consultancy.
2026
Atelite Design
Content Strategy
Brief
Atelite Design is a product design consultancy offering end-to-end product design services including ideation, prototyping, AI product visualisation, and market-ready renders for designs and creative clients.
New to the market, Atelite are exploring the implementation of a content strategy that helps to close the gap in educating potential clients and their audience on what they do.
In this instance, their product category isn’t self-explanatory and could be further improved through a bespoke and narrative-led content strategy.
Solution
Currently, Atelite are testing a case study cycle with their content that demonstrates the transformation and journey their clients go through by sharing various elements about the project. This is also done in different forms of media, which could lead to experimentation burnout.
This content strategy should help them to clarify what will resonate with their audience and find a way to do this in a frictionless way that works with the scale of their business.
It outlines a series of content pillars, clear and specific messaging as well as competitor and precedent analysis to understand the existing media landscape and outline which elements will help Atelite stand out.
