Looking to patterns and illustrations derived from the CInnamon plant, I developed a set of interchangable icons that can be used across different aspects of their menu as well as other graphical media. Whilst I didn't change their logo and typeface drastically, the new direction and colour palette works within their interior space and existing furniture, as well as something that loosely reflects their previous brand.

The menu design involved developing patterns for the outer and inner covers, as well as a text hierarchy that includes custom elements. Additionally, I advised on the names and structure of the menu to improve user readibility and add some character to their dishes.