People + Practice
Crafting a visual identity and matching website to represent the values of the consultancy business.
2025
Judith Topley
Visual Identity, Website Design & Development
Brief
Judith reached out to work on pulling together a brand identity for her new studio, People + Practice. With over 20 years’ experience as an architect, Practice Director, and coach, Judith has seen how hard it is to balance leadership, operations, and culture, and how powerful it can be when you get it right. With People + Practice she helps firms build resilient businesses where people thrive, leaders lead with clarity, and culture is more than just words on a website.
Solution
Since People + Practice involves communication, leadership and less of design, I’ve chosen a typeface that is clear, modern and built for purpose. The addition of ‘thorn traps’ gives this font some elegant character, despite being a Monospaced Grotesque.
As well as designing a visual identity, Judith also requested a one-page website to share with her network and clients during the soft launch of the studio. I designed the webiste in Figma, using the visual identity as a simple set of guidelines. I then developed and published the website using Framer.
See the full website here → peoplepluspractice.com
